Healthcare Insights
Largest gastroenterology physician group practices
When you’re selling your healthcare product, software, or service to physician group practices, the key to more efficient marketing and sales targeting is narrowing your scope and honing your list of potential clients. While geographic location is a common starting point, targeting physicians based on practice size and medical specialty can offer several advantages. For example, targeting the largest gastroenterology physician groups can be an effective sales strategy. With their multiple locations and range of specialists, these large groups provide a multiplier effect: a successful engagement with one physician often leads to broader adoption within the group. Since all physicians share the same specialty, if your solution meets a need in gastroenterology, it’s likely to be valuable to others in the organization as well. Additionally, these large groups often have established procurement processes and greater purchasing power, which can simplify bulk sales and streamline negotiations.
How many gastroenterology physician group practices are there in the U.S.?
Our database shows that there are 1,541 active gastroenterology physician group practices in the U.S. However, since physician groups, especially large ones, typically have several different locations in order to access more patients, this number is not indicative of the number of gastroenterology clinics in the United States.
Why target gastroenterology physician groups?
Targeting a private practice doctor versus a hospital or health system allows you to more easily contact their executives and decision-makers, offering a direct mode of communication to those in charge of making decisions. Many private practice doctors are part of a physician group, making them a key target for your marketing efforts.
Physicians at gastroenterology practices are specialists in treating and managing conditions of the gastrointestinal tract. In order to address these conditions, they rely heavily on the proper equipment, technology, and trained staff—only with all three can they provide the best patient outcomes.
Therefore, large gastroenterology physician groups, with their substantial revenue potential, can present significant sales opportunities. Since physician groups often centralize their purchasing decisions, targeting a physician group can lead to bulk sales and long-term partnerships.
| Rank | Gastroenterology physician group | State | Definitive ID | # of physicians | Explore dataset |
|---|---|---|---|---|---|
| 1 | Texas Digestive Disease Consultants | TX | 553057 | 556 | Explore |
| 2 | Gastro Health | FL | 956550 | 475 | Explore |
| 3 | Connecticut GI | CT | 956346 | 312 | Explore |
| 4 | The Oregon Clinic | OR | 550643 | 253 | Explore |
| 5 | US Digestive Health (FKA Carlisle Digestive Disease Associates) | PA | 755805 | 155 | Explore |
| 6 | Capital Digestive Care | MD | 655123 | 128 | Explore |
| 7 | Unio Specialty Care | CA | 551332 | 127 | Explore |
| 8 | Atlanta Gastroenterology | GA | 552584 | 123 | Explore |
| 9 | Minnesota Gastroenterology | MN | 553001 | 99 | Explore |
| 10 | Gastroenterology Associates of Southwest Florida PA | FL | 741037 | 98 | Explore |
| 11 | Borland Groover | FL | 552673 | 87 | Explore |
| 12 | Digestive Health Associates of Texas | TX | 553083 | 82 | Explore |
| 13 | GI Alliance of Illinois (FKA Digestive Disease Consultants) | IL | 588271 | 80 | Explore |
| 14 | Gastroenterology Associates of New Jersey | NJ | 661841 | 80 | Explore |
| 15 | Arizona Digestive Health | AZ | 551882 | 76 | Explore |
Fig. 1. Data is from the Definitive Healthcare PhysicianGroupView product. The number of practices represents only those listed as “active” in our database as of August 2024. Data accessed August 2024.
What is the largest gastroenterology physician group in the U.S.?
Texas Digestive Disease Consultants is the largest gastroenterology physician group in the country. The 556 physicians in this physician group make up one of the top physician groups in Texas based on their Medicare charges.
Gastro Health is the second largest gastroenterology physician group, with 475 physicians. All elements of gastroenterology care can be managed by Gastro Health physicians, from evaluation to surgery. This ensures that patients remain within this physician group network, easing the referral process.
Finally, Connecticut GI is the third largest gastroenterology physician group, with 312 physicians.
Targeting large physician groups offers a significant advantage in that your marketing efforts become more efficient—one connection can lead to the implementation of your product or services at numerous locations.
Tips for targeting gastroenterology physician groups
Now that you have your target list of gastroenterology physician groups, it’s time to target your marketing to their unique situation. Specifically, you must keep in mind their focuses and frame your offering as a solution to their needs.
To effectively engage your prospects, consider the following tips:
Understand their needs
Each gastroenterology physician group has a unique set of challenges and priorities, which should influence your marketing and sales approach. Drilling into information like gastroenterology procedure volume, and gastro CPT claims data, prescribed gastroenterology medications, and even Medicare charges will provide insights that will allow you to better prioritize high-impact prospects and personalize your outreach for maximum efficiency.
Highlight relevant benefits
With your understanding of each physician group’s challenges, you can now highlight the most relevant benefits offered by your product, software, or service. Specifically, focus on how your solution can enhance diagnostic capabilities, improve patient outcomes, or optimize operations—whichever challenges are most pressing for the physician group.
Don’t approach the physician group with a standard list of benefits. Instead, take the time to personalize the benefits to the challenges and needs they have.
Showcase success stories
Showing evidence of the real-world benefits of your solution can help demonstrate to the physician groups how your product, software, or technology can help their specific scenario. Whether it’s clinical trial data or case studies, select success stories with the needs of the physician group you’re engaging in mind.
Learn more
We create our Healthcare Insights using intelligence from the Definitive Healthcare platform. To explore additional data points, including procedure data, Medicare charges, and claims and affiliation insights, start a free trial now and get access to the latest healthcare commercial intelligence on hospitals, physician groups, and other healthcare providers.
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