Acquire and retain more patients and customers with precision marketing
Population Intelligence helps providers and organizations within healthcare drive stronger performance with marketing and digital advertising efforts powered by comprehensive patient and consumer analytics. Built from modeled data on 250+ million unique consumers, Population Intelligence empowers you to precisely target, message, and engage high-value audiences in the right channels, at the right time.
Chosen by the brands pioneering what's next
Powerful analytics for your unique use cases
Learn how teams use Population Intelligence to drive growth:
Analyze market opportunities
Research market areas and consumer behaviors to understand your target audience and campaign opportunity size.
Segment and target audiences
Use demographic, geographic, propensity, and SDOH-modeled data to build custom audiences and segments.
Build personalized campaigns
Use behavior and attribute information to tailor acquisition and nurture campaigns and personalize engagement channels.
Activate consumers
Tap into DMP/DSP and trade desk platforms through de-identified tokens to compliantly activate patient and consumer audiences.
Increase hyper-targeting
Tailor messaging in the right media and channels to reach specific audiences in the places they consume information.
Improve re-marketing
Append our SDOH and propensity scores to engage audiences who have already interacted with your organization.
Explore our dataset
Our consumer-level dataset covers 250+ million unique consumers aged 18+, as well as 300+ propensity models that identify consumers who are most likely to have a condition or behavior. We build our models using a combination of national all-payor claims, consumer-level data, and advanced data science to achieve high statistical relevance and accuracy.
Clinical propensity models
Identify consumers most likely to have a specific condition with 90+ models across categories like cardiology, orthopedics, oncology, and more.
Media and channel models
Find where individuals most likely consume information with 60+ models that examine behaviors such as social media use.
Social determinants of health (SDOH) models
Understand SDOH attributes in your market with 250+ models across categories like transportation and health service use.
Precision demographics
Get detailed attributes on consumers and patients such as exercise frequency, health service use, and technology adoption.
Fully flexible analytics
Population Intelligence supports both high-level exploration and granular analyses into a specific propensity model or attribute. Use our self-service analytics to easily understand the consumers in your market from many perspectives, including: geographic distribution, life stage group, and health behaviors.
Try nowSafe, compliant, and secure
We offer a trusted, scalable, and compliant way to integrate directly into your internal systems, including enterprise data warehouses and Salesforce. There is no third-party data sharing, so you keep all PHI/PII and first-party data in-house.
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Accessible in your preferred system
Use our self-service platform with pre-built dashboards, or access Population Intelligence from your internal systems of choice. From your own systems, you can append consumer data to your existing patients or customers to gain a broader and more holistic understanding of their needs.
Try nowDrive growth with Population Intelligence
Our solution helps you:
Grow revenue
Precisely target audiences most in need of your solution.
Increase patient acquisition and retention
Engage your customers on the channels they use with messaging that resonates.
Improve marketing return on investment
Enhance strategies and tactics with demographics, SDOHs, and propensity models.
Partner with our managed campaign services
Simplify your patient acquisition strategy with our fully managed omnichannel digital marketing service. We provide qualified leads at scale and deliver hyper-targeted and programmatic marketing across search, display, social, and direct mail.
Advanced consumer segmentation
Our experts use proprietary clinical and SDOH propensity models to identify specific populations that precisely fit your campaign strategy and target audiences through strategic media channels.
Campaign management
We develop, implement, and manage your campaigns. This includes developing ad copy, handling tracking parameters, and uploading to respective platforms.
Activation
We digitize target audiences in Data Management Platforms (DMP) and Demand Side Platforms (DSP) platforms for 1:1 targeting. We also partner with third-party vendors to target audiences quickly and easily via the platforms they use every day.
Measurement and optimization
We dynamically refine campaigns for optimal retargeting and provide detailed reports so you can demonstrate the financial impact of your marketing initiatives.
Are you a provider?
We have additional provider solution bundles to further address your top use cases and business challenges. Combine the power of Population Intelligence with other products to boost revenue, expand market presence, and more.
Provider Intelligence
Inform your provider outreach and targeting strategy with comprehensive affiliations and attribute data.
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Network Intelligence
Understand and manage your network performance with analytics on referral patterns, benchmarks, and market volumes.
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Market Intelligence
Understand your market and trends with claims-based volume and benchmarking analytics.
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Market Forecast
Analyze market potential projections up to 10 years in the future based on forecasted Census population metrics, diagnosis volume, or procedural volume.
Learn moreConsumer analytics for your entire organization
Population Intelligence equips teams across your organization with the consumer and patient insights they need to drive growth. Our solution supports a variety of cross-functional needs in getting the data they need to reach the right consumers at the right time.
See it in action
Connect with us to explore our data.
Frequently asked questions
Yes. Our 300+ models are built from a combination of national all-payor claims, consumer data, and advanced data science. We use de-identified data to build a look-a-like model that contains no personal or identifying information. We then put the model on top of the identified universe–that’s your scores.
Our Consumer Insights integration app, available on the Salesforce AppExchange, is the easiest way to integrate analytics into your CRM platform for your healthcare marketing initiatives. Prior to ingesting data into Salesforce, you can use our pre-built templates within our hosted dashboard to visualize and filter identified consumer audiences into high-value segments. Then, with the click of a button, you can import segments to Salesforce Health Cloud to use in consumer and patient campaigns. Additionally, Consumer Insights helps organizations eliminate hours of tedious manual de-duplication with our proprietary methodology that matches and appends attributes (including emails) and analytics to their existing patients, as well as inserting prospects.
Our Consumer Insights solution helps your organization in two key ways. First, you can enrich your existing patient or customer profiles with our propensity models, SDOH, and other data elements. This helps you better understand and engage existing audiences, leading to better brand affinity as well as retention and cross-sell opportunities. Second, you can identify and target net new audiences for marketing acquisition.
Yes. There are multiple ways to leverage our consumer audiences within Salesforce Data Cloud. Please reach out to see a live demo of our integration capabilities.
Within days of signing on as a partner for Population Intelligence, you will be provisioned with our web-based Population Insights Dashboard to begin exploring market opportunities. Our customer success and support teams hold a kickoff and training program, inclusive of office hours, to help enable your organization for success.
For enriching audiences and bringing in records to Salesforce, configuration of our Salesforce AppExchange accelerator takes less than a day from your internal Salesforce resource or systems integration partner. We have extensive documentation to walk you through this configuration step by step. Lastly, if your organization is looking to implement a campaign framework that enables ROI reporting within Salesforce’s ecosystem, we can help advise you on what that effort entails.
We’re thrilled you’re interested in learning more! Sign up to get a proof-of-concept demo specific to your market and top business questions or speak with your sales and account executives.